In 1574, the SAVOIA royal family established a royal ceramic workshop. SAVOIA Ceramics Group was founded in 1976 and is headquartered in Fiorano, Modenese, Italy. SAVOIA adheres to the concept of royal classics and fashionable interpretation, providing high-quality bathroom life according to the different taste needs of each modern person.
SAVOIA focuses on industrial strategic layout, ensuring product quality, energy consumption control, and fast product payment from the source of the industrial chain. It has established 10 production bases in China, covering ceramic sanitary ware, bathroom furniture, faucet hardware and other production fields.

Chinese name: Saiweiya Bathroom
English name：SAVOIA
Established in 1976
Industry: Ceramics
China Headquarters: Arrow Building, No. 20 Keyang Road, Green Island Lake, Foshan City, Guangdong Province, China


Brand Development
2022——the advantages of online logistics, services, and experiences will be integrated with online business flow, capital flow, and information flow to expand the intelligent and networked omnichannel layout and develop a new series of product lines. Committed to building a domestic Italian minimalist brand
2021——Launch new product sales, exported to more than ten countries including Africa, Southeast Asia, the Middle East, Australia, etc
2021——Won the Best Hotel Building Materials Supplier award at the 21st Golden Horse Awards in China
2020——New media framework construction, layout of short video promotion, positioning as a premium high-end bathroom brand
2017——SAVOIA practices the "the Belt and Road" strategy from the grand opening of Sai Wei Ya Sanitary Ware Zibo Jinyu Living Hall to the holding of president seminars;
2016——The headquarters has relocated to Green Island Lake in Foshan, covering an area of 1500m ², fully embarking on a new journey of brand development in the Chinese market; In the same year, the S6 customer experience marketing system was fully launched in the Chinese market
2015——SAVOIA Debut at Shanghai Kitchen and Bathroom Exhibition SAVOIA Sanitary Ware Association's new exhibition hall and new products made their debut at the Shanghai Sanitary Ware Exhibition, igniting a new storm of bathroom fashion with Italian style. SAVOIA Sanitary Ware launched four star series of products at this exhibition: the majestic Xiang series, the exquisite and stable Love series, the dreamlike Moon Shadow series, and the simple and clear Meditation series.
2014——The all-in-one intelligent toilet has been officially launched, featuring unique 60 ° spa treatment technology to create a brand new water washing experience
2013——In the year of national expansion of SAVOIA Sanitary Ware, its network has become increasingly extensive and dense throughout the country
2012——Intensify channel layout, expand the Chinese market, and in the same year, determine the brand marketing strategy for the Chinese market
2011——The flagship bathroom exhibition hall of SAVOIA China Foshan headquarters is fully military industrial and officially open to the public.
2010——The China headquarters was completed in October 2010. SAVOIA adjusted its global business structure and focused on expanding into the Chinese market. The bathroom exhibition hall of the China headquarters was fully completed and officially opened to the public.
In October 2010, SAVOIA commissioned Lehua Group, which has advanced bathroom production technology, to produce bathroom products with original designs provided by SAVOIA. Together with Lehua Group, they launched the full range of SAVOIA bathroom products.
In 2008, we created a high-end SAVOIA bathroom brand and entered the Chinese market using the model of "original design provided by Italy SAVOIA and production by LeHua Group".
2008——In 2008, SAVOIA began to enter the Chinese market, adding unique new elements to home spaces with its unique historical influence and royal temperament.
With years of production experience, advanced production equipment, and environmentally friendly processes, Saiweiya products are in a leading position in Italy among high-level ceramic manufacturers in terms of quality and environmental standards.
1990——Monocotura ceramic tile production has reached its peak.
1988——Customer demand has surged, and SAVOIA's production line has nearly doubled.
1988——Introducing white Monocottura tiles to replace traditional red tiles, the company has shifted its focus to the development and production of porcelain glazed tiles.
1986——SAVOIA has acquired ALPE and is focusing on developing and constructing new single-layer drum printing equipment and kiln equipment.
1976——restructure　In 1976, it was reorganized into SAVOIA Sevilla Ceramics Company in Italy. The SAVOIA Saiweiya ceramics produced by it inherit the noble lineage of royal products, while constantly pursuing fashion and innovation.
At the beginning of the 20th century, SAVOIA's lifestyle art was gradually praised by the nouveau riche and defined by artists as the "royal style".
In the 19th century, after relocating to 1865, the SAVOIA Sevilla Ceramic Workshop moved to Florence with the SAVOIA royal family, and Vittorio Amedeo II followed the dream of his ancestors to practice new art methods.
16th century - In 1574, Prince SAVOIA officially established Turin as his capital. With the support of the SAVOIA royal family, outstanding art masters gathered in Turin and established the SAVOIA royal ceramic workshop in 1575. The SAVOIA royal family advocates a natural way of life and dislikes the traditional artistic ideas of "sticking to conventions", and is regarded as the new aristocracy among European royal families. As a result, the imperial ceramic workshop was regarded as synonymous with fashion, and SAVOIA was born.


brand introduction
SAVOIA Ceramics Group was founded in 1976 and is headquartered in Fiorano, Modenese, Italy. Currently, we have a 6000 acre production base in China and an innovative supply chain to create an annual output of 12 million pieces of sanitary ceramics; The annual output of Longtou Hardware is 8.2 million pieces; 1.6 million bathroom cabinets; 120000 bathtubs; 28 million square meters of ceramic tiles; 120000 sets of customized wardrobes.
With over 40 years of continuous development, SAVOIA has gathered the hard work of numerous design masters, inherited the soul of Italian design, and continuously carried out technological innovations, making SAVOIA a a leading global ceramic brand.

SERVICE
Empowering online stores
Saiweiya Professional Support
• Brand manager training 3 months before opening, and irregular training later on
• The regional manager follows up on daily dealer matters, assists in product selection and sampling, follows up on warehouse changes, and develops promotional activities.
• Professional after-sales team, full technical guidance, and arranging for experienced technicians to provide on-site service.
• The follow-up colleague is responsible for arranging logistics delivery and tracking cargo information.
Design Empowerment
One on one design of promotional posters and store materials for the store
Equipped with a designer to come up with a complete set of Kujiale bathroom design solutions
New media empowerment
• Distributors set up online services, establish online store addresses, and promote store information.
• The official account outputs stable content, and the image and text content of festival brand publicity posters.
• Accurate advertising placement, exposure and traffic diversion, and targeted placement in high-quality areas.
• SAVOIA video number+Tiktok number, helping dealers with marketing content and marketing forwarding.
• Professional new media team, providing more original videos and copywriting to assist marketing.
Engineering Empowerment
Engineering clients provide T1-T4 service support; Store provides sample support
Provide basic product information, installation, maintenance, and spare parts purchasing services
After sales&Technical Empowerment
Efficient processing: Solution within 12 hours
After sales tracking: 365 days, 24 hours after-sales service
Technical guidance: Hand in hand online guidance via phone or WeChat
On site maintenance: arrange for technicians to provide on-site service


Product series
SAVOIA Bathroom has a complete product line, covering more than 1500 categories such as smart toilets, seat toilets, basins, urinals, squat toilets, bathroom cabinets, bathtubs, shower rooms, faucets, showerheads, kitchen sinks, etc. Combining Italian design techniques, SAVOIA has created seven series of style suites: the Meditation series, the Lingshang series, the Moon Shadow series, the Beloved series, the Xiang series, the Horseshoe Lotus series, and the Blue series.

Brand concept
Royal classic, fashionable interpretation
SAVOIA has absorbed the unique aristocratic temperament of the Italian royal family, and after a hundred years of inheritance and development, it has a unique artistic expression and infectiousness.
As a royal item of the Italian royal family, SAVOIA's unique advantages have prompted it to cherish this artistic wealth even more, and is committed to creating a cultural brand with unique connotations and temperament.
The taste of nobility is always classic, and showcasing classic quality with the temperament of royalty is the artistic style that SAVOIA firmly believes in.
Fashion Pursuit - Innovative Quality of Classic Beauty
Fashion, like time, is unconstrained and transcends all beauty.
Classic fashion is the common pursuit of taste for every modern person. As a fashion brand that creates enjoyment, SAVOIA is committed to providing the most dazzling and high-quality bathroom space life, interpreted with SAVOIA's unique space philosophy.
Where there is inheritance, there is innovation. SAVOIA has evolved a fashion belief that keeps up with the times with its historical style.
The pursuit of quality as the result of SAVOIA's spatial philosophy system is fashion.


brand positioning
(1) Product positioning
·Internationalization: International thinking, quality
·Minimalism: minimalist style, natural texture
·Urban style: modern, fashionable, and tasteful
(2) Market positioning
High end prices of international brands
Spirit
The SAVOIA brand embodies a strong spirit of royal aristocratic humanism.
The humanistic spirit originating from Italy tends to care for human individuality, emphasizing the maintenance of human dignity, advocating freedom, equality, and the embodiment of self-worth, which is a philosophical trend. The SAVOIA brand's value orientation is customer-centric, providing customers with classic and fashionable lifestyle models.
The spirit of the SAVOIA brand is a cultural concept and spiritual achievement formed through the long-term accumulation of the brand, influenced by social, economic, and ideological factors. Compared to material culture, it is the core of brand culture and represents the soul of the brand.


LOGO释义
S·A·V·O·I·A　S: Story —（A story, a kind of history, both have the classic of SAVOIA）
A: Anytime —（Anytime，Everytime，At any time, any place, by the side of Saiweiya, one can feel the presence of fashion）
V: Valuable —（The most precious thing is the noble royal bloodline of Sai Weiya herself）
O: Only —（What is unique is the historical accumulation of Saiweiya backed by the royal family）
I :Italy —（Everything originates from the classic fashion of Italy, accompanied by the rich cultural heritage of Italy）
A: Age —（This is a beautiful era belonging to SAVOIA）
SAVOIA's steadfast brand spirit strives to synchronize with global fashion lifestyles, elevating bathroom fashion to a social and cultural perspective, and achieving a model of quality life.